Webinars have quickly become an established marketing tool that you have at your disposal. In fact, 73% of B2B marketers recommend webinars to generate high-quality leads. They’re an opportunity to showcase your brand and build relationships with your audience — be they potential leads, clients, or communities.
Lead generation services, when utilised correctly, are a great way to identify high-intent B2B, B2C, and B2B2C leads to nurture and help grow your business. And the great thing about lead generation software is it’s abundance online, meaning that there’s likely a free, or affordable version to suit your needs.
Webinars offer a new touchpoint for your leads to interact with. Fewer and fewer buyers are convinced by cold email outreached campaigns — so your business and brand needs to offer some value. Virtual events can be help live, or left on-demand, giving your audience the option to visit in their own time — a crucial element to business in this newly asynchronous working world.
When utilised in tandem, lead generation services and webinars are a force to be reckoned with — and can help to whip your business into shape. But just as with getting into shape yourself, the better the tools, the quicker the progress.
Identifying your goals, taking the advice of experts, and learning from others’ mistakes and successes are crucial when getting into shape — so why would that be any different for your business’ health.
Tools are essential for any type of marketing, and online event planning, and management are no exception. The right tools will help you reach your target audience and ensure that your webinar is fruitful and cost effective. Interactive and visual elements are needed to ensure continued engagement in virtual events, and will prevent people from bouncing out in 2022.
It’s one thing getting eyes on your virtual event — but if they’re not the right eyes, you might find yourself without figurative bums on virtual seats. To figure out which tools are the right ones for you, you must start with a clear set of objectives that are not just actionable, but trackable with analytics.
When choosing the right tools for your webinar, it's key to consider your target audience. The nature of the tools that you must have in your brand's arsenal should aim for acquisition and retention. Ensure to include the following:
Webinars have become a proven way to connect with customers, clients, and colleagues without ever having to leave the comfort of our homes. For your next event, consider using these tools to help grow your audience and potential clients:
Tools are essential for any webinar. Utilising lead generation services will allow you to target your ideal audience and ensure that your virtual event reaches your desired goals. We don’t always have the budget to splash out on bespoke lead generation software, so be sure to research your options thoroughly before committing.
If you’re looking to host your first lead generation webinar, be sure to try Tevent for free. Our mission is to remove the barriers to remote gatherings, and help you create compelling, interactive webinars, without the hefty price tag.
It’s about time we outgrew the teething pains of current virtual and remote solutions. Let’s start making remote fun, collaborative and workable for all.