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November 8, 2022

6 Compelling Benefits of Interactive Product Tours & Demos

Whether you’re trying to generate buzz around a new product, or pique the interest of some potential leads — product tours and demos are your friends.

When you think about boosting the value of your product, you might not immediately think of demos and tours. However, offering potential customers the chance to see your product in action — and to get a hands-on feel for it — can be an extremely effective way of boosting its perceived value.

According to the Demandbase 2022 Go-to-Market Benchmark Survey, product tours and interactive demos are the top two methods to support self-service buyers.

By providing a tour of your facilities or product, you can give your customers an inside look at what you do and how you do it. On Tevent, you can host demos and tours in groups, allowing your potential clientele to ask questions and participate in polls.

Bulk answering questions and queries in this manner will increase your return-on-investment — and allowing potential leads to access the demo On-Demand will help you to cast a wider net with the same allotted effort.

What is an interactive product tour?

An interactive product tour is an online guided tour of a product or service, usually presented in the form of a video or slideshow. Product tours are typically used to introduce potential customers to a new product or service, or to show them how to use it.

Product tours can be an extremely effective way of boosting the perceived value of a product or service, as they allow potential customers to see the product in action and to get a feel for how it works.

What are the benefits of interactive product tours?

1. Boosting customer confidence in your product or service

When potential customers see your product or service in action, it can give them the confidence they need to make a purchase. For new-to-market products this could be the boost you need to make a sale — particularly if you’re lacking in brand familiarity and credibility.

2. Increasing customer satisfaction

Providing potential customers with a tour or demo of your product or service can also help to increase customer satisfaction. By giving customers an inside look at your business, you can show them that you are transparent and that you stand behind your product or service. Keeping your existing customers well-informed can also drive up-selling potential, and reduce the risk of losing valuable clients.

3. Fostering customer loyalty

Giving potential customers a tour or demo of your product or service can also help to foster customer loyalty. When customers see that you are willing to provide them with an inside look at your business, they will be more likely to feel loyal to your brand. What’s more, there’s an undeniably human element behind demos and tours that will aid in selling not just the product, but the team behind the brand.

4. Generating word-of-mouth marketing

When customers are satisfied with your product or service, they are more likely to tell their friends and family about it. This word-of-mouth marketing can be extremely beneficial for your business, as it can help to increase brand awareness and boost sales.

5. Allow for more personalisation

By giving potential customers a tour or demo of your product or service, you can allow for more personalisation. This personalisation can help to increase the perceived value of your product or service, as customers will feel that they are getting a more tailored experience.

6. They give you more data

Giving potential customers a tour or demo of your product or service can also give you more data. This data can be used to improve your product or service, as well as to market it more effectively. Allowing potential leads to ask questions and answer poll questions will help you to better understand the market, and adjust your messaging accordingly.

Product demos and tours can be extremely beneficial for boosting the value of your product. By providing potential customers with an interactive experience that showcases your product's features and benefits, you can increase the likelihood of making a sale. Furthermore, product demos and tours can help you to build brand awareness and establish yourself as an authority in your industry.

Good content starts at conceptualisation — it's important to fine-tune each detail to capture audiences emotionally and intellectually. Learn more about creating captivating online webinars on Tevent. We remove barriers to remote learning with tools that empower clients to reap the benefits of ROI, inclusion, and sustainability. Try our online events software for free today.

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