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December 29, 2022

Evergreen Webinars: How to Improve ROI After Your Event

For many endeavours, it's vital to ensure a positive return-on-investment, and webinars are no exception.

People are forgetful, especially when it comes to taking action on something that requires them to commit a significant chunk of their time. For an evergreen on-demand webinar to be successful, you need to remind people that it exists regularly.

The good news is that there are several ways to promote an evergreen on-demand webinar, each of which can be used alone or in combination with the others to achieve the desired results.

We’ve previously tackled the importance of post-even follow-ups, as knowing how and when to activate surveys is incredibly important. Remember that "post-event follow-up with valuable content and resources, is your chance to turn event attendees into long-term customers and advocates for your brand."

After all, as an event planner, you know that a lot of work goes into making a successful webinar. You also know that the real work doesn't stop once the webinar is over. To maximise your return on investment (ROI), it's important to take steps to ensure that your webinar continues to be a valuable asset long after it's over.

With the guide below, you can learn the secrets to creating an evergreen webinar that will keep your audience coming back for more.

Quality content makes evergreen webinars timelessly valuable

Creating high-quality content is essential if you want your webinars to be valuable and timeless. Your target audience will appreciate well-researched and thoughtfully presented information, so it's worth taking the time to ensure your content is of the highest standard.

There are a few key things to keep in mind when creating content for your webinars:

  1. Make sure your content is relevant and interesting to your target audience.
  2. Keep your content well-organised and easy to follow.
  3. Use engaging visuals and multimedia to enhance your content.
  4. Make sure your content is accurate and up-to-date.
  5. Always proofread your content before publishing it.

By following these tips, you can create an evergreen webinar that will continue to resonate with your audience, no matter how much time has passed.

Post snippets of your evergreen webinar to build momentum

As an evergreen webinar host, one of your key goals is to keep your webinars fresh and relevant. You want viewers to be able to easily find and watch your webinars, and you also want to build momentum for future webinars. Posting videos of your evergreen webinars on YouTube is a great way to achieve both of these goals.

When you post videos of your evergreen webinars on YouTube, be sure to include descriptive titles and keywords so that viewers can easily find them. You should also post links to your webinars on your website and social media channels to drive traffic to your YouTube videos.

Of course, timing is everything in social media, so give yourself plenty of time to promote your webinars before they go live. Take it from an expert: the most successful webinars start promotion at least 15 days in advance, so start spreading the word early.

Create a comprehensive outreach campaign for your evergreen webinar

Webinars are a great way to generate leads and build relationships with potential customers. To maximise the reach and impact of your webinar, it's important to create a comprehensive outreach campaign that incorporates multiple channels and touchpoints.

Your email list is a great place to start promoting your webinar. Send out a series of emails with sign-up links and compelling content to get people interested and registered. Make sure to also promote your webinar on social media, using eye-catching images and graphics along with enticing descriptions. Use hashtags, run ads, and partner with influencers to get the word out.

Finally, don't forget to promote your webinar on your website as well. Add a banner or pop-up to your homepage, and include sign-up links in your blog posts and other web pages. By creating a multi-pronged outreach campaign, you'll be sure to reach the widest possible audience for your evergreen webinar.

Use your evergreen webinar content to support other channels

Evergreen webinars are a powerful tool for thought leaders and businesses alike. By repurposing your evergreen webinar content, you can support other marketing channels and objectives, and get more mileage out of your investment. Additionally, you can use your webinar content to create an infographic or video that helps explain your key points.

Evergreen webinars are a great way to keep your business top-of-mind with your customers and prospects. However, evergreen webinars don't just happen on their own. You need to put in the work to ensure that your webinars are always relevant to your target market, and we hope the tips above can help point you in the right direction.

Tevent is an online events platform that can help you with all aspects of hosting an online webinar. From creating enticing landing pages to event curation, and even live analytics. Try it today for free!

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