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January 12, 2023

How Business Development Representives Can Utilise Webinars

As a business development rep, you're an expert in many skills — and it's time to start utilising them.

We spend an ever-increasing amount of time online, and events that used to be held in physcial spaces are following suit. While this shift has been significant for making events more accessible to people around the globe, it does come with some challenges. One of the biggest is that virtual events can often feel a little… flat.

Are you looking to add some extra oomph to your virtual events? Webinars are a great way to do just that! Buisness development reps can use webinars to network, boost sales, and help them stand out from the crowd, making them a key tool in your sales arsenal.

However, setting up a webinar isn't a one-and-done deal — there are a plethora of factors at play behind an impactful event, so it's worth exploring how it can bolster your business development.

How business development reps can hit targets with webinars

As a business development representative, you have a unique perspective on webinars. You’re not just trying to get people to attend — you’re trying to get the right people to attend. When done right, webinars can generate engagement that can turn cold leads into sales.

The best way to do this is to use targeted messaging. You need to be clear about who your target audience is and what they’re looking for. Only then can you craft a message that will resonate with them. Here are a few tips on how to make the most of your webinars as a business development representative:

1. Utilise the knowledge of your target market.

As a business development representatives, you’re an experts at understanding the target market and what audience members are looking for. You’re perfectly positioned to identify the key pain points that your target market is facing and craft the perfect message to resonate with them. Make use of your skills — even if you’re not driving the project, your information and expertise carries more weight than you might think.

2. Use your lead generation skills.

A whopping 76% of marketers say that webinars help them reach more leads, and as a business development representative, you’re an expert at generating leads. You know how to identify potential customers and get them interested in your product or service. By utilising your skills, you can ensure that your webinar reaches the right people.

A whopping “76% of marketers say that webinars help them reach more leads” — and, everything from the software you use, to the tactics and skills implemented will be an excellent aid to any marketing endeavours.

3. Utilise your sales skills.

As a business development representatives you are an expert at converting leads into paying customers. You know how to identify the critical objections that potential customers have, and how to overcome them, allowing you to create a webinar that converts leads into paying customers.

By utilising your unique skills and knowledge as a business development representatives, you can ensure that your webinar is a success. Even if you’re not leading the charge, remember that your input could drastically alter the outcome, so don’t be afraid to get stuck in.

Tailor your webinar to target the conversion stage of the funnel

The conversion stage of the funnel is all about getting your target audience to take action. To do this, you need to provide them with valuable information they can use to make a decision.

Your webinar should be structured in a way that leads your audience to a natural conclusion that your product or service is the best solution for their needs.

This means starting with a problem that your audience is facing and then providing them with information that shows how your product or service can help them solve that problem. This could include case studies, demos, or even a Q&A session with an expert.

Make sure that you are clear and concise in your delivery, and that you provide value throughout the webinar. If you can do these things, you'll be well on your way to hitting the bullseye on your target.

As we’ve said before in our blog on converting leads into revenue — “whether you’re focused on awareness, consideration, intent, or conversion — the top to bottom of the funnel should be aligned.”

Define your objectives clearly to ensure a successful webinar

When planning your webinar, take some time to sit down and think about what you want to achieve. What is your ultimate goal? Do you want to generate new leads? Build brand awareness? Drive sales? Once you have a clear goal in mind, you can start to plan your webinar content and structure around achieving that goal.

If your goal is to generate new leads, for example, you will want to focus on creating a webinar that is interesting and informative enough to capture the attention of your target audience. You will also want to include a call-to-action at the end of your webinar so that viewers know how to get in touch with you and learn more about your company.

No matter your goal, it is important to have a clear and defined objective before planning your webinar. By taking the time to do this, you will be much more likely to create a successful webinar that achieves your desired results.

Webinars are versatile tools in this online-oriented landscape

Businesses of all sizes are turning to the internet to reach new customers, connect with existing ones, and promote their products and services. As a business development representative, you can use webinars to connect with potential customers, build relationships, and ultimately generate leads.

When it comes to webinar software, Tevent could be the answer to your problems. We offer an easy-to-use platform that is packed with powerful features. Our webinar software is also very affordable, so you can get the most value for your money. Contact us today at to learn more about the platform and how it can help you deliver high-quality webinars, or you can head straight over to try it out for free!

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