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January 19, 2023

How Dedicated Event Platforms Outshine Video Conferencing Platforms

Finding the right format for your online gatherings can be a difficult decision to make, and not one to take lightly.

As the world continues to fully embrace the “new normal” of remote work and virtual events, many companies are taking advantage of the technology available at their disposal.

While video conferencing platforms have made it possible for people to stay connected despite distances, dedicated event platforms are quickly becoming the go-to option for many organisations that want to host events that truly leave a powerful impact on their audience.

Hosting virtual events has become an essential part of the online experience, and it’s no surprise that 77.2 per cent of people prefer them over traditional in-person events. With this in mind, it’s important to find the best platform to host your virtual event and create a thriving community within the virtual space.

At first glance, video conferencing platforms may seem the perfect solution for hosting a virtual event. After all, they offer a great way to stay connected with remote participants, they’re often free, or low cost and platforms like Zoom are widely known. But dedicated event platforms offer a number of advantages that video conferencing platforms simply can’t match.

From user-friendly customisation options to valuable analytics, dedicated event platforms are quickly trumping video conferencing platforms when it comes to hosting a successful virtual event.

Tailor events with robust features and engagement tools

Hosting a virtual event requires a lot of planning and attention to detail, and dedicated event platforms offer a wealth of features and engagement tools to help tailor the experience to your needs. While typical conferencing platforms may offer basic video and audio capabilities, dedicated event platforms offer a plethora of features and engagement tools to make your virtual event stand out.

One of the main benefits of using a dedicated event platform is the ability to customise your event. With dedicated event platforms, you can create a unique look and feel for your event by choosing from various customisable templates.

This helps to create a consistent and cohesive look and feel for your event, making it more memorable and engaging for attendees. Branding is an essential element to hosting successful virtual events, so be sure to leave your mark, and make yourself known.

Dedicated event platforms also have fantastic customer engagement tools for you to implement. There are many benefits to hosting webinars over standard video content — engagement being one such paramount advantage.

Utilising polls throughout your online event adds a layer of interactivity that keeps the discourse flowing, prevents attention from waning, and also empowers the audience to be part of the discussion.

Level up engagement with dedicated events platforms

Another advantage of using a dedicated event platform is the ability to engage and interact with your audience in real-time. Many dedicated event platforms offer a variety of engagement tools, such as live chat, video streaming, and virtual networking opportunities.

Tevent has private, group & area chats for your audience and organisers to interact with one another and share GIFs, media and reactions. For those looking to network, you can add contacts to stay in touch long after the event is over. You can pull audience members up to the Stage on the fly, and encourage them to use their emoji reactions.

These tools allow you to create a more interactive and engaging environment for your attendees, allowing them to connect with one another and interact with the speakers and presenters.

Dedicated event platforms also provide a range of analytics and reporting tools that allow you to gain valuable insights into the performance of your event. These tools provide useful data, such as attendee engagement, attendance rates and traffic tracking, which can help you identify areas for improvement and ensure that your event is as successful as possible.

Standard video-conferencing lacks the necessary interactivity

While video conferencing platforms like Zoom, Teams, Skype, and others are great for hosting meetings and one-on-one conversations, they don’t offer much in terms of interactivity for larger events. Conferences, webinars, and workshops will all benefit from a dedicated event platform.

However, if it’s simply video chat you’re looking for, Tevent has you covered — our free plan stacks up to Zoom with far more features at your disposal.

Dedicated event platforms are designed to create interactive experiences that engage and connect attendees, allowing them to collaborate and share ideas in a virtual setting. They boast a plethora of features, including:

  • Live polling: Live polling allows attendees to interact with the event and provide immediate feedback on the discussed topics.
  • Q&A: Dedicated event platforms make it easy for attendees to ask questions and get answers in real-time.
  • Networking: Some platforms allow attendees to network with one another and make connections.
  • Collaboration: Collaborative tools allow attendees to work together in real-time to complete tasks using virtual whiteboards.
  • Live streaming: Live streaming provides attendees with a way to watch the event in real-time on other platforms such as Facebook, YouTube and LinkedIn.
  • Recordings: Recordings allow organisers to download and use the content again and again. Some platforms even allow attendees to access the recordings on the platform on demand.
  • Breakout Rooms: Breakouts allow attendees to break out into smaller groups to discuss topics in more depth.

By using these features, you can provide attendees with an interactive and immersive experience that simply isn’t possible with video conferencing platforms. Of course, part of creating an entertaining, engaging, and enlightening virtual experience is to have a thought leader who can deliver your event's message effectively.

In our previous article, we put the spotlight on potential hosts with experience and expertise under their belt—it's worth a revisit, as "your webinar's success is only good as the host leading your event."

Organising an event in the digital age can be a daunting task. With the rise of virtual events, it can be difficult to know where to begin. That’s why Tevent is the perfect solution for event organisers looking to get the most out of their digital event experience.

Tevent offers a comprehensive suite of features that make it easy for event organisers to create, manage, and promote their events. From setting up registration and payment options to creating custom event pages and providing a secure virtual event space, Tevent is the perfect online events software for event organisers who want to ensure success, so why not try it out today for free?

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