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December 6, 2022

How Sales Professionals Can Make Use of Webinars

Webinars provide the perfect platform for sales teams to connect with their customers and prospects. Learn how to get the most out of them.

Webinars are an increasingly popular sales tool in today's online-oriented landscape. By hosting a webinar, sales professionals can interact with prospective customers in real-time, build relationships, generate leads, and close deals.

While webinars have always been a valuable sales tool, they are now more critical than ever before. 75 per cent of marketers now consider webinars a reliable source of quality leads, and with so many businesses moving online, sales teams need to be able to adapt and find new ways to reach their target audiences.

As we mentioned in our previous article on webinars and how it impacts your lead generation, "Virtual spaces open you up to a pool of new leads, with all the warmth and engagement of in-person meetings."

Webinars provide the perfect platform for sales teams to connect with their customers and prospects. Of course, you also need to know how to make the most of webinars to reap their benefits. Here are a few tips to help you get the most out of webinars:

Measure your event ROI

When it comes to measuring the success of your webinars, it's important to consider both the quantitative and qualitative aspects of your event. To get started, ask yourself the following questions:

  1. How many people registered for the webinar?
  2. Which platforms gained the most traction in registrations?
  3. How many people actually attended the webinar?
  4. How long was the average webinar session?
  5. What was the overall engagement level during the webinar?
  6. What was the average satisfaction rating of the webinar?

In addition to these general questions, you may also want to consider surveying your attendees to get feedback on specific aspects of the webinar. This can help you identify areas of improvement for future events.

When analysing the quantitative data from your webinars, be sure to compare it to your goals and objectives. This will help you determine whether or not your event successfully met your desired outcomes.

Not to mention, it's also crucial to take the time to read through any feedback you receive from attendees. This qualitative data can be just as valuable as the quantitative data in helping you improve your webinars.

Set the right expectations without going hard on sales

When it comes to webinars, it's important to set the right expectations with your audience. You don't want to go too heavy on the sales pitch, but you also don't want to undersell what your webinar can offer.

The best way to strike a balance is to be clear and concise about what your webinar will cover. Give your audience a taste of what they can expect to learn, without giving away too much.

Once you've set the stage, it's time to deliver on your promises. Make sure your webinar is well-organised and informative, and resist the urge to go off on tangents. By following these tips, you can ensure that your webinar will be a success with both new and existing customers.

Collect valuable intent data

Webinar intent data is information that is collected about a person's interest in a particular topic. This data can be used to determine whether someone is interested in attending a webinar on any given topic. With that, how do you start?

There are a few different ways that you can collect webinar intent data:

  1. Use a webinar registration form: Include questions on your webinar registration form that will help you understand your attendees' interests.
  2. Send a survey: Send a survey to your attendees after the webinar to ask them about their level of interest in the topic.
  3. Use webinar analytics: Use webinar analytics to track which topics are most popular among your attendees.

Tips on collecting webinar intent data

Here are a few tips to help you collect webinar intent data:

  1. Make it easy to respond: Make sure that your questions are easy to answer and that your survey is easy to fill out.
  2. Be specific: Ask specific questions that will help you understand your attendees' interests.
  3. Offer incentives: Offer incentives, such as discounts or prizes, to encourage people to fill out your survey.

What's next?

Now that you have a wealth of webinar data, it's time to put it to good use! You can use lead scoring to prioritise your follow-up, create targeted lists for your sales team, deepen and nurture relationships, and more. Don't worry; we'll be delving deeper into what you can do to use your intent data in our next blog.

The internet has changed the way we do business. No longer are salespeople limited to meeting potential customers in person or over the phone. Now, they can reach a global audience with the click of a button. If you're not using webinars in your sales strategy, you're missing out on a crucial opportunity to connect with potential customers.

Are you looking for an online webinar app that can help you deliver an engaging and interactive experience for your audience? Tevent is the perfect solution!

Tevent is a powerful webinar platform that comes with all the features you need to deliver a successful online event. With Tevent, you can easily host and manage your webinars from start to finish, and provide your attendees with an engaging and interactive experience. Try it for free!

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