As the world increasingly moves online, businesses need to find new ways to reach their target audiences. Traditional marketing methods are becoming less and less effective, and companies are turning to digital solutions to stay ahead of the curve.
Webinars are an excellent way to reach a broad audience and build brand awareness, which is why you can see a significant boost in the success of webinars, as 91 per cent of marketers experienced a boost in their bottom line last 2021. Fast-forward to today’s video-first landscape, the webinar market is now projected to reach a whopping $800 million by 2023.
With all the wonders webinars bring in this online-oriented arena, it’s not surprising to see businesses everywhere turning to webinar series as the perfect solution for bolstering growth. But how do you convince your boss to sign off on the idea?
Hosting a webinar series is a great way to position your company as a thought leader in your industry. You can use webinars to generate leads, build relationships with customers and prospects, and drive sales.
While they may seem daunting to produce, webinars are actually relatively low-cost and low-risk. They don’t require a large investment of time or money, and they can be easily repurposed into other marketing collateral, like blog posts, social posts, eBooks, and even video courses. Here are some ways to repurpose your webinar content:
Choosing a webinar hosting platform that supports recordings and On-Demand viewing is essential — allowing your audience to access the content long after the show’s over. This will help to generate high-intent leads that keep stakeholders happy and ensures a positive return-on-investment (ROI).
On Tevent you can even create your own Space to keep all of your webinars in one place for accessibility.
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Creating a title sequence and posting to YouTube or Vimeo can help you gain some traction and alert others of the series itself. You can also embed these videos on your website or blog posts.
If you have a blog, you can transcribe your webinar and post it as a blog entry. This is a great way to let your audience go back and revisit the content of your webinar, and it also allows you to share your webinar with a broader audience.
When pitching webinars to stakeholders, it can be helpful to show how far the content will be stretched. This will encourage your higher-ups that it’s worth investing time and money — as ROI will be an important selling point.
If you want to turn a webinar into a blog, the first step is to write a detailed blog post about the topics covered in the webinar. This is a great way to get more mileage out of the content and ensure that people who missed the webinar can still benefit from the information.
When writing the blog post, be sure to cover all of the key points from the webinar. You can embed the full video or snippets so that your audience can catch up on anything they may have missed. More importantly, separating the highlights of your webinar series allows you to go in-depth on each topic.
Webinars can also be repurposed to fuel other endeavours — giving your clients multiple touchpoints at which they can engage with your platform or service.
One great way to keep the momentum going is to create a white paper or ebook based on the content of your webinar series. This is a great way to repurpose your content and turn it into a valuable resource that your leads can reference again and again.
Not only will this help you generate more leads, but it will also help you build authority in your industry. Your leads will see you as an expert on the topics you covered in your webinar series, and they’ll be more likely to do business with you.
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Like any other marketing effort, your webinar series needs to be planned and executed carefully to be successful. On that note, here are some best practices to help you get the most out of your webinars:
Before you even start planning your webinar, it’s important to take a step back and think about what you’re hoping to achieve. What are your goals? Are you looking to generate leads? Drive sales? Boost brand awareness? Once you’ve identified your goals, you can plan your webinar content and marketing strategy accordingly.
Your webinar promotion should start weeks in advance of the actual event. Use all of your marketing channels - email, social media, paid advertising, etc — to get the word out. Don’t forget to include a strong call to action in all of your promotions, encouraging people to register for your webinar.
Your webinar audience will be more engaged if you make your webinar interactive. This can be done in many ways, such as allowing audience members to submit questions in advance or polling the audience throughout the webinar.
If you want people to register for your webinar, you need to give them a good reason to do so. This means providing valuable, informative content to help them solve a problem or learn something new. We’ve written about it at length before if you need some help creating quality content for your webinars.
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After your webinar, be sure to follow up with all attendees. This is a fantastic opportunity to thank them for participating and to offer additional resources, such as a recording of the webinar or a downloadable version of the presentation.
If you need more tips, check out our event on using webinars to convert your B2B leads into revenue, hosted by Tom Parker, CGO of Tevent, Justin Stephenson, Partner at Sandler, James Donaldson, Head of Partnerships at EngageIQ, and Prasanna, CMO of Tevent.
With customised templates and frameworks, you can easily create a consistent look and feel for your webinars, making them more professional and polished. Additionally, having templates and frameworks in place can help to make your webinars more repeatable, so that you can easily recreate them in the future.
Here are some tips for creating customised templates and frameworks for your webinar series:
Creating a basic template is a great starting point for customising your webinars. You can use a basic template to define the overall structure and look of your webinars, and then add your own customisations from there.
Consider whether you want Rooms, Stages, or a combination of the two, and how long you think each should run for.
Adding your unique branding to your webinars is a great way to make them more recognisable and fresh. You can add your logo, brand colours, and other branding elements to your templates to give your webinars a more personalised touch.
Be sure to keep in mind your brand’s voice and tone, and adhere to any brand guidelines available regarding imagery. The more consistent your visuals, the more recognisable your marketing materials will be.
Of course, your templates and frameworks should also include your webinar content! Make sure to include placeholder text or images to add your content to the template easily. Have your content checked over to ensure no placeholders are left in the text — blunders like these are common, but still embarrassing.
Once you have a basic template in place, you can start customising it to better suit your needs. Add or remove elements, change the layout, and experiment with different looks until you find something that works well for your webinars.
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Once you have your customised templates and frameworks created, be sure to save them so that you can easily use them again in the future. Having your templates saved will make it much easier to recreate your webinars, saving you time and effort in the long run.
Businesses increasingly use webinars to reach new audiences, generate leads, and close sales. Meanwhile, consumers are drawn to webinars for their ability to provide valuable content and insights in an engaging and convenient format.
The practicalities of running a webinar series don’t stop with the planning and marketing. You’ll also need to ensure that your actual webinars are up to par. This means having a well-designed presentation, delivering high-quality audio and video, and providing helpful and actionable information to your attendees.
If you can nail all of these points, then you’re well on your way to running a successful webinar series and convincing your boss that it’s a powerful addition to your marketing arsenal.
Tevent is a webinar software app that ticks all of the boxes when it comes to simplifying your experience in hosting a webinar series. We offer a great set of features at a very competitive price with a user-friendly UI that’ll help you to achieve your webinar goals. Our team is always on hand to help you get the most out of the app, so be sure to check out our services — it might just be the missing key to winning your boss’s favour.
It’s about time we outgrew the teething pains of current virtual and remote solutions. Let’s start making remote fun, collaborative and workable for all.
