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November 10, 2022

How to Effectively Utilise Thought Leadership Events & Customer Roundtables

Whether you’re gathering up your customers to ask for that all-important feedback, or hosting a thought-leadership event to establish yourself in the field — the online world awaits.

Thought leadership campaigns are about being visible and sharing your expert knowledge with as many people as possible. Hosting virtual events allows you to do this more personally by connecting with your audience and testing new ideas live. This also creates content that is more 'live' and 'trending,' which can help boost your social media presence.

Here, we will give you a good idea of the benefits you can gain from thought leadership events and customer roundtables on Tevent.

You can give your brand a boost

When it comes to marketing a business, there are a lot of options out there. You can do traditional advertising, online marketing, or even event marketing. But if you really want to boost your brand, you should consider thought leadership events and customer roundtables.

Did you know that 65% of businesses have already included thought leadership in their marketing strategies?

Hosting a digital event is an excellent way to connect with your audience and build a positive experience that will remain front of mind.

Creating opportunities for your audience to connect with your thought leaders will make your brand more visible and respected. Your audience will also benefit from being able to learn directly from the people who are experts in your field.

You can establish your brand as an expert in your industry

When you host an event and invite industry experts to speak, you instantly elevate your brand in your attendees' eyes. They'll see you as a company that is serious about providing quality information and insights that can help them stay ahead of the curve.

“The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.” — Max DePree

To lead in any field effectively, you have to first provide value. If there are gaps in your knowledge, fill them with the right information, or invite speakers that you’d like to be associated with. Send a message out to the different departments — you’ll likely have some experts humbly hiding amongst the ranks.

You can engage your community better through online events

At a thought leadership event, you can bring in experts to speak on various topics related to your industry. This is a sure-fire way to engage your community in a thoughtful discussion about the issues that matter to them.

A customer roundtable can be another great way to engage your community. This is a chance for you to bring together a group of your customers to get their feedback on your products or services and a way to get honest feedback that you can use to improve your business.

By bringing together existing customers, you’re proving to your clientele that you are proactively asking for feedback to improve your product or service.

Being open and transparent as a brand about potential issues with your product or service will increase customer loyalty and brand credibility. Pretending there are no issues at all might work for you in the short term — but the long-term effects can damage you far more than the original issue ever could.

Both thought leadership events and customer roundtables give you the opportunity to start building a community around your product or service. By actively encouraging discourse you are taking the first step to nurturing your own group of loyal customers that want to have a say in the future of your company.

Things to keep in mind with thought leadership events or customer roundtables

Organising online events can be a good way to connect with both potential and existing customers and promote thought leadership within your industry. However, there are still a few things that you need to remember to ensure your event is successful.

Firstly, you must define a clear purpose and goal for your event. What do you want to achieve? Are you looking to promote thought leadership, build customer relationships, or generate new leads? Once you know your true purpose, you can start to plan your event around this.

Secondly, you need to promote your event to the right people. Don't assume that people will just stumble upon it — you must actively promote it to your target audience. Use social media, email marketing, and even traditional marketing channels to get the word out there.

Finally, you need to make sure you deliver on your promises. If you promise thought-provoking content, make sure you deliver. If you promise networking opportunities, create an environment that encourages networking. If you don't deliver on your promises, you'll find it challenging to build trust with your audience, which is essential for success.

Now, let’s get together

Everyone wants to feel like they are part of something greater than themselves — and your business should be no different. Your customers, clients, and potential leads should all be driving change for your product or service, and both thought leadership events and customer roundtables have the potential to do so.

Online events are worth considering if you're looking to boost your business. They can help you establish yourself as an expert in your industry and connect with customers and potential leads in a more intimate setting. What’s more, they're usually more convenient and cost-effective than in-person events. So go ahead and give them a try — you just might be surprised at the results.

Tevent can help you host engaging online events for your business, whether they're thought leadership events, customer roundtables, or online webinars. Try our online events software today and see how easy it is to achieve your goals with Tevent!

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