How to Stay on Brand With Your Webinar

Webinars are becoming an increasingly popular method to reach out to potential customers and clients. According to WebinarCare, 40% of webinar attendees get converted, while for B2B companies, a good 73% of webinar attendees become leads. If your business is still not catching on, you are losing opportunities somewhere along the funnel.

Why is brand awareness important?

“Branding is the process of connecting good strategy with good creativity.” - Marty Neumeier

As a business owner, you know that creating a solid and recognisable brand is worthwhile — but you might not realise just how important brand awareness is to your success.

Think about it – when you see a commercial for a product you’ve never heard of, are you likely to go out and buy it? Probably not. But if you see a commercial for a product you are familiar with, you’re much more likely to purchase it.

Imagine you’re at a party, and you only know a handful of people’s names. You might dip in and out of conversations, meet a few new people, and forget their names — but the majority of us will settle back with the group of friends we know the best. The group of friends whose names we won’t embarrassingly forget mid-conversation.

According to Small Biz Genius, “It takes 5 to 7 impressions for people to remember a brand,” so a lot of leg work needs to be done just to have your name remembered.

The same is true of your business. Potential customers who are familiar with your brand will likely do business with you. That’s why brand awareness is so important.

How can webinars improve brand awareness?

CredibleMarkets predicts that the global webinar market is estimated to reach 800 million by 2023. But aside from extending the reach of a company, there are other ways webinars boost brand awareness.

1. Webinars help you target a specific audience: Hosting a webinar allows businesses to connect with potential and current customers interested in their products or services. Additionally, webinars can target particular demographics, such as geographic location, age, or gender.
2. Webinars show your business expertise: Hosting a webinar allows businesses to demonstrate their knowledge and expertise on a particular subject. Additionally, webinars can show off your company's unique products or services.‍
3. Webinars send a message while saving time and money: Webinars are an efficient way to communicate a message to your target audience, because you can reach many people with minimal effort. Additionally, webinars are relatively inexpensive to produce and can be conducted from the comfort of your office or home.‍
4. Webinars can convert leads: We’ve written about converting leads into paying customers at length before, and how webinars can be an effective tool in doing so. You'll have the opportunity to build rapport and trust with your audience during the webinar and engage them in a more interactive way. Additionally, you can offer attendees exclusive deals or coupons to encourage them to do business with you.

What strategies should you use to brand your webinar better?

When branding your webinar, you can use a few key strategies to make sure your event stands out from the rest. Here are a few tips to get you started:

1. Choose a catchy name for your webinar: Your webinar name is one of the first things potential attendees will see, so make sure it's something that will grab their attention. Think about what would make you want to attend a webinar and use that as inspiration for your event.
2. Create eye-catching marketing materials: Your webinar marketing materials should be visually appealing and help to convey the key information about your event. Make sure to include your webinar name, date, and time, as well as a brief description of what attendees can expect.
3. Promote your webinar through multiple channels: To reach the broadest possible audience, promote your webinar through multiple channels, including social media, email, and your website. Use relevant hashtags and keywords so potential attendees can easily find your event.

Branding a webinar is a great way to ensure it is successful. By taking the time to consider all aspects of the webinar, from the title and description to the visuals and overall tone, you can ensure that potential attendees will be interested and that the webinar will succeed.

Does your business need an interactive webinar software solution to make virtual events more engaging and effective? With Tevent, you can connect to your audience better through features like Rooms, Stages, customisable landing pages, and Analytics. Try Tevent for free today!