Webinars are becoming an increasingly popular method to reach out to potential customers and clients. According to WebinarCare, 40% of webinar attendees get converted, while for B2B companies, a good 73% of webinar attendees become leads. If your business is still not catching on, you are losing opportunities somewhere along the funnel.
“Branding is the process of connecting good strategy with good creativity.” - Marty Neumeier
As a business owner, you know that creating a solid and recognisable brand is worthwhile — but you might not realise just how important brand awareness is to your success.
Think about it – when you see a commercial for a product you’ve never heard of, are you likely to go out and buy it? Probably not. But if you see a commercial for a product you are familiar with, you’re much more likely to purchase it.
Imagine you’re at a party, and you only know a handful of people’s names. You might dip in and out of conversations, meet a few new people, and forget their names — but the majority of us will settle back with the group of friends we know the best. The group of friends whose names we won’t embarrassingly forget mid-conversation.
According to Small Biz Genius, “It takes 5 to 7 impressions for people to remember a brand,” so a lot of leg work needs to be done just to have your name remembered.
The same is true of your business. Potential customers who are familiar with your brand will likely do business with you. That’s why brand awareness is so important.
CredibleMarkets predicts that the global webinar market is estimated to reach 800 million by 2023. But aside from extending the reach of a company, there are other ways webinars boost brand awareness.
When branding your webinar, you can use a few key strategies to make sure your event stands out from the rest. Here are a few tips to get you started:
Branding a webinar is a great way to ensure it is successful. By taking the time to consider all aspects of the webinar, from the title and description to the visuals and overall tone, you can ensure that potential attendees will be interested and that the webinar will succeed.
Does your business need an interactive webinar software solution to make virtual events more engaging and effective? With Tevent, you can connect to your audience better through features like Rooms, Stages, customisable landing pages, and Analytics. Try Tevent for free today!
It’s about time we outgrew the teething pains of current virtual and remote solutions. Let’s start making remote fun, collaborative and workable for all.