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January 5, 2023

Planning Digital Events: Who Should Host a Webinar Series?

Webinars can be used for a variety of purposes, but exactly who can make use of them?

No matter how thought-provoking and compelling your webinar's content is, delivering the impact of its message in a way that evokes the right emotions from your audience heavily relies on the host's capabilities.

After all, your webinar host is the face and voice of your brand during the event. They are responsible for keeping the energy up, engaging with participants, and ensuring the overall flow of the webinar runs smoothly. In other words, they play a crucial role in determining whether your webinar is a success or not.

The wrong host, on the other hand, can completely derail your efforts, leaving your audience feeling disengaged, uninterested, and even angry. So when it comes to delivering a webinar that packs an insightful punch, the medium matters just as much as the message itself. So, how can you make sure that your webinar hits the mark?

Who should host a webinar?

Choose a host based on their expertise: sales, marketing, business development, community leaders, and more

As the saying goes, "It's not what you say; it's how you say it." This could not be more true when it comes to webinars. With 89 per cent of hosts agreeing that webinars are the best platform to grow their business, it’s only right to give the mantle to a thought leader who can communicate your message in the most effective way possible.

So who's the best pick for hosting your webinar series? There's no one-size-fits-all answer to this question, as the best host for your event will depend on the focus and expertise of your event. However, some general tips to keep in mind when choosing a host for your webinar include:

1. They're enthusiastic

The best webinar hosts are those who are passionate about the topic they're discussing. This passion comes across in their delivery and helps to engage the audience and keep them interested. If your host is simply going through the motions, the audience will likely tune out.

2. They're engaging

A good webinar host can keep the audience engaged throughout the entire webinar. They will be able to ask questions and get feedback from the audience. Additionally, they should be able to keep their energy level up throughout the webinar.

3. They're interactive

A great webinar host is interactive and responsive. They understand that the best way to keep their audience engaged is to interact with them directly. This means that they're always looking for ways to get people involved in the discussion, and they're quick to answer any questions that come up.

4. They’re adaptable

No matter how much you plan, the likelihood is, something will go wrong. Your schedule might run over, you might’ve misplaced your notes, and dogs can chew through WiFi cables. The mark of an excellent host is one that can adapt to the situation and handle curveballs with grace.

5. They're a pro

A host with a strong professional background in the topic of your webinar will be able to provide valuable insights and perspectives. Additionally, a host with a strong network of contacts in the industry can help to promote your webinar to a broader audience, so your best bet would always be to go for hosts with extensive experience and expertise in their field.

Popular industries that benefit from hosting webinar series

Webinars have become increasingly popular in recent years as a way to share information and connect with potential customers or clients. They offer a unique opportunity to engage with an audience in a more intimate setting than a large conference or seminar and can be a great way to build relationships and generate leads.

So which professions can benefit the most from hosting a webinar series? Here are a few of the most popular:

1. Education

There's no doubt that webinars can be a powerful tool for educators. By hosting a webinar series, educators can share their knowledge and expertise with a wide audience, and build their reputation as thought leaders in their field.

Webinars can also be used to promote and sell educational products and services, such as online courses, books, and software. And because they can be recorded and made available for on-demand viewing, webinars can be a valuable marketing tool for educators who want to reach a global audience.

2. Business

The pandemic has forced many businesses to pivot to a digital-first approach. If your business hasn’t already started hosting webinars, now is the time to start.

Webinars are a great way to reach a wide audience of potential customers and can be used to promote your products or services, share industry insights, network with others within your sector, or provide helpful tips and advice.

What’s more, webinars can be easily repurposed and repackaged as on-demand content, meaning you can get continued value from your investment long after the live event has finished.

3. Technology

Technology is one of the most popular topics for webinars. That’s because there’s always something new to learn about the latest gadgets and gizmos.

If you work in the tech industry, then hosting a webinar series is a great way to stay ahead of the curve and share your knowledge with others. You can cover topics like the latest trends in mobile devices, social media, artificial intelligence, and more.

Your webinar series can also be a great way to promote your company’s products or services. You can give your audience an inside look at how your products work and how they can benefit from using them.

4. Marketing and Sales

Webinars are a great way to nurture leads and build relationships with customers. By hosting a series of webinars, sales and marketing teams can keep their audience engaged and informed about their products or services. Additionally, webinars can be used to upsell or cross-sell customers on other products or services that they may be interested in.

Still on the fence? Read our blog on how sales professionals can use webinars to generate quality leads and close deals. After all, we believe that “webinars provide the perfect platform for sales teams to connect with their customers and prospects.”

5. B2B tutorials

Business-to-business (B2B) webinars are a fantastic way to educate your clients and prospects on the use of your products and services. By hosting a series of B2B webinars, you can create a wealth of valuable content that can be used to generate leads and sales.

In fact, we think they’re so useful we’ve created our very own series of B2B webinars to teach you how to host B2B webinars (yes, we know it’s very meta). You can check out the latest in the series here, or check out the Hub to get notified on what’s coming up next.

Some of the most popular topics for B2B webinars include:

  • How to use your product or service
  • How to get the most out of your product or service
  • How to troubleshoot common problems
  • How to maximise the value of your product or service

By hosting a series of B2B webinars, you can build trust and credibility with your audience, and position yourself as a thought leader in your industry.

Ensure your webinar's success

Your webinar's success is only as good as the host leading your virtual event. Choose someone engaging, knowledgeable, and experienced to ensure your audience stays tuned in from start to finish. Trust us—the right host will make all the difference in ensuring your webinar is a success.

With Tevent, you can host or attend live or pre-recorded webinars with ease. You can also use Tevent to share your screen, presentations easily, and more with your audience. Plus, Tevent offers a variety of features to make your webinars more interactive and engaging.

So, if you're looking for an online webinar app that’s easy to use and packed with features, then be sure to check us out.

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