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December 8, 2022

Post-Event Outreach is Crucial to Nurturing Leads

Post-event follow-up with valuable content and resources, is your chance to turn event attendees into long-term customers and advocates for your brand.

Virtual events are a great way to connect with potential customers and nurture leads. But to maximise your return on investment (ROI), it's important to follow up with attendees after the event is over.

When you take the time to follow up with your virtual event attendees, you're sending a signal that you value their time and their business. This simple act can go a long way toward building relationships and converting leads into customers.

After all, 68% of B2B marketers say that most lead generation comes from virtual events, so it's worth taking the extra mile with a post-event follow-up to ensure that you're getting the most out of your investment.

Post-event follow-up: check out this webinar for some engaging ideas

Your post-event follow-up is your chance to turn event attendees into long-term customers and advocates for your brand. By staying in touch and providing valuable content and resources, you can keep your event top of mind and turn one-time attendees into lifelong fans.

With all that being said, how do you maximise your results? Well, this post-webinar video should clue you in on the best tips on how to reach out to your audience, maintain your event's momentum, and hopefully convert your leads.

Keep the outreach fun and engaging through breakout rooms

Your next post-event follow-up activity doesn't have to be a snooze-fest. With some planning and creativity, you can ensure your attendees have a great time while still getting the information they need. With that in mind, hosting a breakout room is a great way to keep things fun and engaging.

Breakout rooms are small, private rooms that can be used for smaller group discussions or activities. They're a great way to add an element of fun and interactivity to your post-event follow-up. Plus, they allow you to focus on specific topics or groups of attendees, ensuring that everyone gets the most out of the experience.

Use (breakout) Rooms to continue the event with a fun element

Keep your audience's personal experiences at the forefront with a post-webinar survey

It's no secret that webinars can be a great way to generate leads and nurture them into customers. But once the webinar is over, your work is not done! To keep your audience engaged and maximise the effectiveness of your webinar, it is crucial to follow up with a post-webinar survey.

This survey should be designed to collect feedback about the webinar and the audience's personal experiences. By doing so, you can not only improve your future webinars, but also build stronger relationships with your leads. When creating your post-webinar survey, be sure to keep the following in mind:

  • Make it short and sweet. No one wants to spend much time filling out a survey, so keep your questions concise and to the point.
  • Be specific. Ask questions that will help you understand what your audience liked and didn't like about the webinar.
  • Be personal. In addition to general feedback about the webinar, ask your audience about their personal experiences. What did they think of the content? Was it relevant to their needs?

By following these tips, you can create a post-webinar survey that will help you get the most out of your webinars and nurture your leads into customers.

Aim to close deals and chase warm leads

The follow-up after a virtual event is crucial for nurturing leads and closing deals. By following up with attendees, you can continue the conversation, build relationships, and ultimately generate more sales. With that, there are a few key things to keep in mind when following up after a virtual event:

  • Be timely: The sooner you follow up, the better. Attendees will appreciate a timely follow-up email or call.
  • Be relevant: Make sure your follow-up is relevant to the event and the attendees. If you have their contact information, you can segment your follow-up to make it even more relevant.
  • Be personal: A personalised follow-up will go a long way. Take the time to write a personal message or even make a phone call.
  • Be helpful: Your goal with the follow-up should be to be helpful and add value. Offer helpful resources, answer questions, and provide additional information.
  • Be persistent: Don’t give up too soon. If you don’t hear back from an attendee right away, don’t be discouraged. Send a few follow-up emails or make a few phone calls. Never pester though! Always give them an out.

As we previously discussed in our blog on creating online events with every stage of the sales funnel in mind, we believe that “if you're not doing different events for each stage of the funnel, you're not maximising your impact.” In that sense, a post-event follow-up is a vital part in your sales funnel.

Follow up with a newsletter (if a printed one is your jam, go for it)

Keep the conversation going with a newsletter

As you wrap up your virtual event, it's important to keep the conversation going with your attendees. A great way to do this is through a post-event newsletter. This is a great way to nurture your leads and keep them engaged with your brand.

In your newsletter, be sure to thank your attendees for coming and give them a recap of what they missed if they weren't able to make it to your event. You can also include a call-to-action (CTA) for attendees to sign up for your next event.

Use post-event follow-up activities as a potential for a webinar serial

After all the hard work that goes into planning and executing a successful event, the last thing you want is for all your efforts to go to waste. But all too often, that's exactly what happens. One way to do this is to create a webinar series based on the topics that were covered at the event.

This gives attendees the chance to dive deeper into the topics that they found most interesting, and it gives you a chance to further promote your events.

If you didn’t get through to your audience the first time around, but made an impression, there’s always the next webinar to help convince them.

To get started, simply email your list of event attendees with a link to the first webinar in the series. Be sure to promote the series heavily on social media and through your other marketing channels as well.

Post-event follow-up is the last step in driving a strong message to your attendees

Without a strong post-event follow-up plan, your event's momentum can quickly fizzle out. You'll miss out on valuable opportunities to nurture your leads, build relationships, and generate sales. That's why post-event follow-up is so important. It's your chance to keep the momentum going, turn your attendees into customers, and make your event a truly successful one.

If you need more ideas or help, we at Tevent, are happy to work with you to come up with an event (or a series of events) that fits your company's needs and budget. Don’t hesitate to reach out to us via the chat. 🙂

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