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December 13, 2022

What is a webinar? Understand how to make it work for you

Knowing the medium you're working with is the first step to a successful webinar.

Whether you’re addressing an intimate group or a large cohort — webinars can be a fantastic way to get the job done. But, what exactly is a webinar? And, how does it differ from a meeting or conference?

A webinar is an online event that allows a speaker or a group of speakers to present to an audience. During the webinar, people can interact with the speakers and each other by asking questions, taking part in polls, and using any other interactive features that are available.

Presenters often choose to stream their own video feed and those of any supporting presenters to encourage audience engagement. They can simultaneously share their screen to present information through slideshows, videos and any other supporting content.

Unlike regular video streaming, online webinars provide a platform for interactive content sharing and communication. They allow viewers to ask questions or comment on the material presented, fostering a two-way engagement between the presenter and the audience.

However, many more advanced webinars also include integrated social media streaming, and the ability for attendees to give direct feedback via questions, polls, and chats. Basically, it's a seminar on the web, makes sense, right?

Interested in setting up this kind of event? Keep on reading.

Making online webinars work

The host or panel of participants will usually talk for 30–60 minutes and discuss a certain topic, often with interactive elements such as polls, Q&A sessions, and live chats. Participants can join the webinar from anywhere and can access the content conveniently.

Attendees often view a webinar on the internet in real-time. They can communicate through instant messaging or speaking with the presenter during the Q&A portion of the presentation. On Tevent, you can bring audience members up on the Stage to ask their questions directly, and set up polls to keep everyone engaged.

Tevent offers On-Demand viewing of recordings so that even if someone misses out on the action, or simply wants to watch your webinar again, they can view it at their leisure. This can boost overall attendance, and also keeps the buzz going well after the event is over.

According to this study, on average, a webinar will have approximately 100 people in attendance. However, there have been cases of webinars that over 500 people have attended. Generally, 260 people register for the webinar, but only 40 to 50 per cent of those who register to show up.

Online events such as webinars, either free or paid, are an effective way to share ideas and knowledge. They may generate potential leads, introduce new customers to a product or service, or provide training to staff.

This is a fantastic way for businesses to engage with their customers in a live, interactive setting. They can be used to introduce new products or services, demonstrate expertise and build trust in the brand, or provide extra value to existing customers through training, onboarding, or upselling.

They’re beneficial for B2B or SaaS companies, bloggers, and small business owners who want to give their audience a more in-depth look at what they offer. E-commerce companies usually have better results from utilising other marketing strategies, but B2C businesses that provide more expensive items or services may gain an advantage from hosting webinars.

Why you should include online webinars in your marketing strategy

Reach: Creating an effective webinar strategy can help businesses reach their target market more efficiently. With a webinar, you can open up your communication to a wide audience that you may have difficulty reaching out to through other marketing tactics. Moreover, geography does not restrict webinars, allowing businesses to reach a global audience.

Streamlined costs: The more people you reach with your online webinar, the cheaper it becomes per attendee. The bigger the crowd, the bigger the savings. Turning your webinar into a series could also help you to maximise ROI.

Set up your online webinar today with Tevent

Web conferencing is an effective way to connect with people worldwide. It requires much less effort, time, and money than hosting an in-person event. Through webinars, speakers can talk to a large group of people from the comfort of their own homes or office. It's an efficient way to reach an audience with minimal cost and effort.

At Tevent, we eliminate remote barriers by helping clients set up interactive online webinars that increase ROI, inclusion, and sustainability. Learn more by visiting our website and trying our platform out for free!

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